The Vault, founded by Lydia Rose Tufnell, is a full-service consultancy specialised in global brand development and sales management for fine jewellery brands. 

The Vault was founded as a jewellery specialist creative studio to bridge the gap between creative vision and commercial strategy, developing bespoke, result-focused strategies that position fine jewellery brands to grow & thrive on a global stage

Lydia Tufnell is a seasoned expert in the jewellery industry with over a decade of experience running the Jewellery departments for two of the globes top luxury retailers, Selfridges and Farfetch. 

Lydia brings proven expertise across every facet of the jewellery industry, leveraging an in-depth playbook of market dynamics, consumer and retailer preferences, and industry practices. 

Blending creative vision with commercial expertise, we design tailored, impact-driven strategies that deliver measurable results and transform brand vision into lasting success on the world stage.