About The Vault

Lydia Tufnell is a seasoned expert in the jewellery industry with over a decade of experience leading the jewellery strategy at two of the globes top luxury retailers, Selfridges and Farfetch. 

Lydia’s career has been defined by a rare dual perspective: understanding what drives commercial success for brands while recognising what discerning clients truly seek. From global buying strategy and brand development to market expansion and retail partnerships, Lydia brings deep industry intelligence shaped at the highest level.

Beyond strategy, Lydia’s extensive international network provides privileged access to emerging designers, established maisons, and exceptional pieces. Her ability to identify, position, and source the brands and creations shaping the fine jewellery landscape underpins both The Vault Advisory and The Vault Private Office.

Blending creative instinct with commercial precision, Lydia operates at the intersection of strategy and access — guiding brands toward sustainable growth while connecting collectors to rare and remarkable jewellery.