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The Vault
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The Vault Advisory
The Vault Private Office
About
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The Vault
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The Vault Advisory

The Vault Advisory is a full-service consultancy specialising in global brand development and sales management for fine jewellery brands. We design tailored, impact-driven strategies that position brands to grow and thrive on a global stage, whilst delivering measurable results

Our Expertise

Founded by Lydia Tufnell, The Vault Advisory was established to bridge the gap between creative vision and commercial strategy. Drawing on over a decade of leadership within the world’s most influential luxury retailers, Lydia brings proven expertise across every facet of the jewellery industry.


Blending creative vision with commercial expertise, The Vault Advisory develops bespoke strategies that transform brand vision into sustainable, measurable success, globally. Every partnership is structured around clarity, performance, and long-term growth.

Our Approach

In fine jewellery, success is not accidental — it is strategically built. Creative ambition alone is not enough. Commercial clarity, precise positioning, and informed decision-making are essential to achieving lasting impact.


We align brand identity with market opportunity, bridging the creative and commercial to deliver strategies that work in practice, not just in theory.

services

Sales Representation & Management

Sales Representation & Management

Sales Representation & Management

360 Services

Brand Development

Sales Representation & Management

Sales Representation & Management

End to End Strategy & Planning

Market Expansion & Distribution

Sales Representation & Management

Market Expansion & Distribution

Route to Market & Growth Strategies

Product

Creative

Market Expansion & Distribution

Range Planning, Product Development & Pricing



Creative

Creative

Creative

Marketing, Social, Collaborations & Partnerships

Internal

Creative

Creative

Operations, Planning & Technology

Who we advise

Emerging Brands Ready to Scale

Jewellery Brands seeking Strategy, Structure and Growth in the Global Market

Established Jewellery Brands Refining their Strategy

Established Jewellery Brands Refining their Strategy

Jewellery Brands seeking Strategy, Structure and Growth in the Global Market

Established Jewellery Brands Refining their Strategy

Jewellery Brands seeking Strategy, Structure and Growth in the Global Market

Jewellery Brands seeking Strategy, Structure and Growth in the Global Market

Jewellery Brands seeking Strategy, Structure and Growth in the Global Market

Contact Lydia

lydia.tufnell@lydiatufnellconsulting.com

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