The Vault Advisory is a full-service consultancy specialising in global brand development and sales management for fine jewellery brands. We design tailored, impact-driven strategies that position brands to grow and thrive on a global stage, whilst delivering measurable results
Founded by Lydia Tufnell, The Vault Advisory was established to bridge the gap between creative vision and commercial strategy. Drawing on over a decade of leadership within the world’s most influential luxury retailers, Lydia brings proven expertise across every facet of the jewellery industry.
Blending creative vision with commercial expertise, The Vault Advisory develops bespoke strategies that transform brand vision into sustainable, measurable success, globally. Every partnership is structured around clarity, performance, and long-term growth.
In fine jewellery, success is not accidental — it is strategically built. Creative ambition alone is not enough. Commercial clarity, precise positioning, and informed decision-making are essential to achieving lasting impact.
We align brand identity with market opportunity, bridging the creative and commercial to deliver strategies that work in practice, not just in theory.
360 Services
End to End Strategy & Planning
Route to Market & Growth Strategies
Range Planning, Product Development & Pricing
Marketing, Social, Collaborations & Partnerships
Operations, Planning & Technology


